Timbuktu enters agreement with DeAgostini for next generation of children’s books!

We’re extremely happy to announce a new partnership with international publisher DeAgostini! Get ready for some amazing books for your children!

Milan, 7 April 2014De Agostini Libri S.p.A. and Timbuktu, the start-up that develops digital products for children, have signed an agreement to launch new books and interactive apps for young readers aged between 6 and 9.

The collaboration between De Agostini Libri and Timbuktu reflects the vitality and transformation that marks today’s market for children’s books. The agreement involves the creation of interactive digital and printed products to be marketed at an international level through De Agostini’s publishing and distribution channels. The joint venture will also devise specific solutions to optimise the potential of these new products.

De Agostini Libri and Timbuktu will collaborate on the development of publishing, commercial, digital, and marketing activities, with the aim to offer a range of products unrivalled on the Italian and foreign markets.

Winner of the 2013 Digital Magazine Awards “Best Children’s Magazine of the Year”, Timbuktu (http://timbuktu.me) applies the “fun teaching” method to educational activities and content (from grammar to mathematics, science and literature), through a combination of storytelling, interactive technology, and, of course, fun. Together with De Agostini Libri – active in the dissemination of knowledge, and in touch with young-reader trends and interests – Timbuktu will be designing new products with specific digital applications.

“This agreement with Timbuktu forms part of the programme of format innovation and digital integration currently in the pipeline,” said Gian Luca Pulvirenti, CEO of De Agostini Libri. “Our goal is to innovate by proposing new reading experiences, starting with ‘paper and digital’ storytelling, to involve children in a wider and more captivating narrative.”

Elena Favilli, Managing Director of Timbuktu, stated: “Through this agreement with De Agostini, we will develop a new line of highly innovative publications for children, enhancing the combined potential of digital and paper and enabling children to switch from one to the other through a fluid narrative experience. We are happy to enter into this partnership, and believe that this kind of synergy can promote a radical innovation in the future of children’s publishing.”