Can colors affect the developing brain and be used to teach tolerance? The Color Coalition thinks so.
Winner of the Color in Action Award by Pantone and Academy of Art University, the project is the result of a research based on the psychological effects of colors, with particular focus on their impact at a young age and on how they can be used to teach tollerance and lower aggression.
Starting with a work against bullying where kids worked with colored tiles, the Color Coalition developed a manual to help teachers and educators understand how colors can make schools a more positive environment and how they can be used “as a tool for enhancing the school environment, building community, and embracing diversity.”
At the moment, the Color Coalition mainly recommends what colors each school environment should be decorated with according to its function, but future steps will go much beyond that, with a site aimed at ending bullying through color-based online activities.
We look forward to seeing how the idea develops, but we sure like the idea of colors as a powerful anti-bullying weapon!