Pudsey Bear goes fashionable.

It’s for a wardrobe revamp for Pudsey Bear! 30 of the most famous names in fashion, from Alexander McQueen to Burberry to Paul Smith have designed their version of Britain’s iconic and much loved Pudsey Bear, mascot of BBC Children in Need – BBC’s corporate charity focusing on improving the lives of children in need across the UK.

Image via BBC Children in Need

The 28 inch bears will be auctioned off at Christie’s to raise money for the charity, but before then it will be displayed at Selfridges, from today until November 14th. If you happen to be around there you must go have a look: you can pair it with a visit to Modern British Childhood and make it a day out with your children.

Last year, the first ever Designer Pudsey collection raised over £50,000, and hopefully this year the event will be even more successful. Learn more about the program and how you can contribute, and have a look at all the bears on BBC Children in Need‘s site.

And don’t forget to let us know which one is your favorite.